do i hear wedding bells?

no bells are being rung in my life- but for anyone else who is deciding to get hitched you might want to reconsider your traditional wedding. GAAAASSSSP. did I really say to stray away from the traditional? HA!!! in past decades, most girls have worn the princess white dress and said their vows in their childhood church-however that is not the case anymore!! now days, couples are getting married on beaches, throughout mountain tops, on ranches, or even in someone’s back yard. for all these reasons, Urban Outfitters’ thinks that their new wedding line, Bhldn, will be a hit among the young sophisticated hipster under the age of thirty.


 According to Huffington Post, Kristen Norris, managing director said “we’re confident that we’re filling in space that no one’s filling in. We’re offering a take that’s not out there. We have a lot shorter dresses, lots of color, and lots and lots of prints.”


URBN won’t stop at the dress though; they want to be a part of the whole concept. They want to be there for every step you take for the BIG DAY. The website will also include accessories, jewelry, lingerie, tabletop, cake pedestals, and everything else for decorating a wedding. aanndd you can even access wedding stylists' advice via website too!!

To find about more about the DIY line that launches FEB 14, 2011 read more at WWD.